LIMA ALAT UKUR ANALISIS BISNIS MANAJEMEN STRATEGI YANG LAZIM DIGUNAKAN MANAJEMEN PUNCAK DALAM MERENCANAKAN DAN MENGEVALUASI TARGET BISNIS

Authors

  • Djaka Suryadi Sekolah Tinggi Agama Islam Asy-Syukriyyah Tangerang

DOI:

https://doi.org/10.36769/asy.v21i02.115

Keywords:

Strategy Management, Business Analysis, BCG, PESTLE, SWOT

Abstract

Strategy management is a continuous process that functions to evaluate and control the businesses and industries in which the organization is involved.

One of the main roles of strategic management is to fully combine the various functional areas of the organization, as well as, to ensure these functional areas are well aligned and integrated. Another role of strategic management is to continue to oversee the goals and objectives of the organization. The research methodology of writing this journal uses the library research method, where this research method will later use theories taken from supporting literature books and are relevant to the writing of this journal. The results of the analysis of strategic management there are 5 business analysis strategies that can be used as benchmarks, for top management in evaluating and copying business strategies that have been planned and determined by the company, including: BCG analysis, PESTLE analysis, Porter analysis, GE-MC Kinsey analysis , SWOT analysis

Published

2020-10-16

How to Cite

Suryadi, D. (2020). LIMA ALAT UKUR ANALISIS BISNIS MANAJEMEN STRATEGI YANG LAZIM DIGUNAKAN MANAJEMEN PUNCAK DALAM MERENCANAKAN DAN MENGEVALUASI TARGET BISNIS. Jurnal Asy-Syukriyyah, 21(02), 194-207. https://doi.org/10.36769/asy.v21i02.115