DETERMINAN KEPUASAN NASABAH TABUNGAN RAMADHAN BERKAH  DI BPRS ATTAQWA KARAWACI TANGERANG

Muhammad Nurul Alim; Evan Hamzah Muchtar; Umi Aisyah Maulida

doi:10.36769/ibest.v3i2.712

Authors

Muhammad Nurul Alim STAI Asy-Syukriyyah Tangerang
Evan Hamzah Muchtar STAI Asy-Syukriyyah Tangerang
Umi Aisyah Maulida STAI Asy-Syukriyyah Tangerang

DOI:

https://doi.org/10.36769/ibest.v3i2.712

Keywords:

Service Quality, Customer Satisfaction, Product Quality, BPRS Attaqwa, Ramadhan Berkah Savings

Abstract

This study aims to analyze the effect of service quality and product quality on customer satisfaction of the Ramadhan Berkah Savings at BPRS Attaqwa Karawaci. The research method used is quantitative with a multiple linear regression approach, involving a sample of 51 respondents. Data was collected through questionnaires and analyzed using SPSS 21. The results show that service quality significantly affects customer satisfaction with a significance value less than 0.05, while product quality also has a significant effect with a significance value approaching 0.05. Simultaneously, both service quality and product quality significantly affect customer satisfaction. This study suggests that BPRS Attaqwa should continue to improve service and product quality to enhance customer satisfaction.

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